DEVELOPMENT STRATEGY OF POTENTIAL VILLAGE TO BE VILLAGE OF EDUCATION TOURISM IN BUMI JAYA VILLAGE (Case Study of Bumi Jaya Pottery Craft Center in Ciruas District, Serang Regency)
Abstract
ABSTRAK
Tujuan dari penelitian ini adalah untuk mengetahui strategi pengembangan potensi desa wisata edukasi Bumi Jaya yang terkenal dengan kerajinan gerabah dan keindahan alamnya. Kerajinan gerabah yang ada di Desa Bumi Jaya Kecamatan Ciruas Kabupaten Serang merupakan salah satu desa yang sangat berpotensi untuk pengembangan menjadi desa wisata edukasi. Selain dijadikan sebagai sentra kerajinan gerabah, desa ini memiliki sumber daya alam yang sangat mendukung terutama pada tersedianya bahan baku tanah liat yang mempunyai kualitas yang sangat baik dan juga sejarah kearifan lokal gerabah dari jaman kerajaan Banten serta keindahan alam persawahannya. Untuk lebih meningkatkan perekonomian masyarakat, maka dirasa perlu adanya pengembangan potensi desa menjadi desa wisata edukasi Bumi Jaya. Strategi pengembangan potensi desa wisata edukasi Bumi Jaya dengan perencanaan partisipatif dalam pengembangan pariwisata di desa wisata Bumi Jaya dan menerapkan Community Based Tourism sebagai pendekatan pengembangan pariwisata. Penelitian ini menggunakan metode deskriptif kualitatif. Berdasarkan hasil penelitian, pengembangan strategi wisata edukasi Bumi Jaya dapat dirumuskan dengan menggunakan SWOT dan strategi analisis SO, ST, WO, WT.
Kata Kunci : Strategi Pengembangan, Potensi, Desa Wisata Edukasi
ABSTRACT
The purpose of this study was to determine the potential development strategies of Bumi Jaya educational tourism villages that are famous for pottery crafts and their natural beauty. Pottery crafts in Bumi Jaya Village, Ciruas Subdistrict, Serang Regency are one of the villages that have the potential to develop into educational tourism villages. In addition to being used as a center for earthenware crafts, this village has natural resources that are very supportive especially in the availability of clay raw materials that have very good quality and also the history of the local wisdom of pottery from Banten's royal era and the natural beauty of its rice fields. To further improve the economy of the community, it is deemed necessary to develop the potential of the village to become an educational tourism village for Bumi Jaya. The strategy for developing the potential of educational tourism villages in Bumi Jaya with participatory planning in tourism development in the tourism village of Bumi Jaya and implementing Community Based Tourism as an approach to tourism development. This study used descriptive qualitative method. Based on the results of the research, the development of the Bumi Jaya educational tourism strategy can be formulated using SWOT and SO, ST, WO, WT analysis strategies.
Keywords: Development Strategy, Potential, Educational Tourism Village.
References
Damanik, Januantin dan Weber, Helmut. 2006. Perencanaan Ekowisata dari Teori ke Aplikasi. Yogykarta: PUSPAR UGM dan Andi.
Fatmawati, Eko, Satiti, E.N, dan Wahyuningsih, Hapsari. 2015. “Pengembangan Potensi Desa Wisata untuk Meningkatkan Kesejahteraan Masyarakat Desa Ponggok Kabupaten Klaten”. Jurnal Pariwisata Indonesia. Vol. II No. 2 (2015).
Freddy Rangkuti. (2003). Analisis SWOT Teknik Membedah Kasus Bisnis. Jakarta. Gramedia Pustaka Utama
Garrod,Brian.2001 . Local Participation In The Planning And Management Of Eco-Tourism : A Revised Model Approach. University Of The West England : Bristol
Gibson, H. (1998) The educational tourist. Journal of Phvsical Education. Recreation and Dance, 69 (4),32-34.
Gunn, Clare A., and Var, Turgut, 2002, Tourism Planning: Basics, Concepts, Case. Fourth Edition, New York: Routledge.
Häusler, N. (2008). Community-based Tourism (CBT)–What works and what does not work? Drawing on experiences in South America and Asia. International Conference on Responsible Tourism, (March). Retrieved from http://mekongtourism.org/website/wpcontent/uploads/downloads/2011/02/CBT-What-Works-and-What-does-not-byNicole-Haeusler.pdf
Herdiansyah, Haris. 2010. Metode Penelitian Kualitatif untuk Ilmu-ilmu Sosial. Jakarta: Salemba Humanika.
Hermawan, Harry. 2016. “Dampak Pengembangan Desa Wisata Nglanggeran terhadap Ekonomi Masyarakat Lokal” Jurnal Pariwisata. Vol.III No. 2 September 2016
Hermawan, H. (2017a). Pengantar Manajemen Hospitality. Jawa Tengah: Penerbit NEM.
Holdnak, A., & Holland, s. (1996) Edutourism: vacationing to learn: Parks and Recreation, 72-75. Kalinowski, K., &
Weiler, B. (1992) Review. Educational travel. In B. Weiler and C. Hall (Eds. ), Special Interest Tourism. London: Bellhaven
Jafari, J., & Ritchie, J. R. B. (1981). Toward a Framework for Tourism Education: Problems and Prospects. Annals of Tourism Research, 8(1), 13–34.
Kusumawardani, I. P., & Hermawan, H. (2017). Kajian Tema Wisata Edukasi di Sindu Kusuma Edupark dari Perspektif
Pemasaran Pariwisata. Open Science Framework.
Muliawan, J.U. (2008). Manajemen Home Industri Peluang Usaha Di Tengah Krisis. Yogyakarta: Banyu Media
Mulyadi, Agus. (2007). Wawasan & Tinjauan Seni Keramik, Paramitha, Denpasar
Murdiyanto, Eko. 2011. “Partisipasi Masyarakat dalam Pengembangan Desa Wisata Karanggeneng. Purwobinangun. Pakem. Sleman”. SEPA : Vol. 7 No.2 Pebruari 2011 : 98
Notoatmodjo, Soekidjo, 2003, Pengembangan Sumber Daya Manusia, Jakarta: PT. Rineka Cipta.
Okazaki, E. 2008. A Community-Based Tourism Model: Its Conception and Use. Journal of Sustainable Tourism, 16 (5): 511- 529.
Rahmat, A., Hamid, M. A., Zaki, M. K., & Mutolib, A. (2018). Normalized Difference Vegetation Index in the Integration of Conservation Education. Indonesian Journal of Science and Technology, 3(1), 47-52.
Rodger, D. (1998). Educational Tourism and Forest Conservation : Diversification for Child Educational . Journal Vol.64 No.4
Sharma, Anukrati. 2015. Educational Tourism : Strategy for Sustainable Tourism Development with reference of Hadauti and Shekhawati Regions of Rajasthan , India.
Smith, C. & Jenner, P. (1997). Educational tourism. Travel & Tourism Analyst, 3, 60–75
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Jurnal Kebijakan Pembangunan Daerah is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
.png)
